Galileo London

Stay Insured

With the recession starting to pinch, the Motor Insurers’ Bureau grew concerned that millions of drivers across the United Kingdom might just let their car insurance lapse – and risk a hefty fine, having their car impounded, and even prison in the process. And since in 2010 Britain’s police forces will be lying in wait with ANPR technology to catch – and seize – uninsured cars, the MIB wanted to show motorists that the risks just weren’t worth it.

Rather than seeking to nanny or lecture, the ‘Stay Insured’ campaign showed motorists that a few simple steps – such as choosing the right fuel for their car, driving more diligently, checking tyre pressures and removing unnecessary junk from their boot – which could help them save money and hang onto their motor.

An integrated campaign, we worked alongside PR partners 3 Monkeys Communications to develop ‘Stay Insured’ from the ground up; with online display advertising, a supporting microsite, radio advertising featuring Philip Glenister (DCI Gene Hunt in Life on Mars), insurers’ digital toolkits and direct email marketing featuring prominently.

As a result we’re hoping to help Britain’s twenty million motorists stay insured in 2010 and beyond.

Visit web site

www.stayinsured.askmid.com

Services provided

• Radio Advertising
• Direct Marketing
• Print Design
• Web Site Design
• Web Site Development
• Brand Identity